Love and Money: How Home Depot makes the most of mobile

Home Depot, the home-improvement chain, is leveraging mobile in order to drive revenue, amplify its other media channels, and increase consumer engagement.

"Who here is in love? Or has been in love? C'mon; let's see hands," Erin Everhart, Senior Manager/Media Strategy & Mobile at Home Depot, instructed the audience at the 2017 Digital Summit Chicago.

For those fortunate romantics, she continued, "Think for a minute about the way that person makes you feel. They make you happy. They make you laugh. They give you advice. They're there for you when you need them. You trust them. You could say, on some level, you're addicted to that person. You feel incomplete if you're not with them."

Erin Everhart, Senior Manager/Media Strategy & Mobile,...

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