Last year, Procter & Gamble launched a new beauty line targeted at women over the age of 50 – and that was exclusively made available online.
The SeeMe brand initially rolled out a beauty cream and smooth out recovery serum, before then extending into a night cleanser and eye cream – with each product reflecting the knowledge that skin ages six times faster once a person reaches their fifth decade and is 12 times less responsive to active ingredients.
SeeMe was also co-founded by three P&G employees: Tiffanie Papp, director/future growth in its global skin and personal care division, Alexis...