Safety, sustainability, local flavours and more: Consumer food trends in Asia

Food safety, sustainability and local tastes are three consumer trends defining Asia’s food category in 2019.

Sustainability, health and safety may be some of the food industry’s top priorities in Asia – but food safety “needs to be the starting point”, according to Stephane Alpern, managing partner of Kantar Consulting for Southeast Asia.

“If you don’t have safety, it is going to backlash on every other trend that we talk about, be it health or sustainability,” he said at the Food Industry Asia (FIA) Food for Future Summit in Singapore.

Here are a few key food trends in the region:

1. “Massive opportunity” in addressing food safety

Clean eating may be on the rise...

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