Talking to India’s farmers

Outlines a project to set up the first continuous panel to help a pesticides company better understand India’s farmers.

The agricultural sector plays a huge role in India’s economy: it contributes a 17% share of GDP, 38% of exports and employs 58% of the workforce. “Seventy per cent of the population’s livelihood is around agriculture,” according to Q&Q Research Insight’s Roy Patel – that’s more than one billion people involved in a market growing at a compound annual growth rate of 11%.

Those headline figures don’t even start to hint at the complexity of an industry that occupies 43% of the country’s land. “There are also 127 different agricultural climate zones which relate to the different resources, crops, farming...

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