The average person spends seven minutes deciding on a TV program to stream

Josie Tutty

ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.

Consumers remain comforted by TV’s familiar content but are starting to feel overwhelmed by the array of choices currently on offer. That’s the conclusion of recent research conducted by ViacomCBS and presented at the Future TV Advertising Forum in Sydney, which also found that most people wished they could access all their content through one service.

The study involved a survey of 10,000 people globally, including over 1,000 Australians. The researchers also installed GoPro cameras in some respondent’s homes, to capture reactions to various pieces of TV content.

The research made it clear that TV remains a big part of...

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