The possibilities of YouTube

The YouTube Works for Brands Awards highlights how agencies and brands are using YouTube to deliver highly effective campaigns.

A few years back, advertisers regarded YouTube as simply a place where the life of their TV ads might be usefully extended. But as the platform has developed, so too have the ways in which advertisers use it, including the new ad formats devised by YouTube and recruiting influencers to promote products and services. But these only scratch at the surface. “What are the possibilities of what we can do here rather than what’s the most obvious thing to do?” asked Alison Hoad, chief strategy officer at BBH and chair of the YouTube Works for Brands Awards2018....

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