Mass Merchandising (Emerging Industry Overview)

This paper provides an overview of the mass merchandising industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Emerging Industry Overview: Mass Merchandising

Industry Snapshot

Mass merchandising, or tie-ins, which may have begun as a technique to bolster sales on occasion, has become a veritable industry in its own right. With advertising costs increasing, competition heating up, and markets peaking, companies turn to tie-ins--movie, television show, video game, recording artist, or sports star--to revitalize aging products and brands and to propel new ones. Going into the second decade of the new century, Disney and Warner Brothers were among the top tie-in campaign companies, releasing several blockbuster movies coupled with cross-promotions in the fast food, toy, apparel, and other...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands