Gemius: #TrueSingleSource

Gemius SA, a media company, launched two products that allows marketers in Poland to gain in depth analysis on tagged and non-tagged campaigns.

Campaign details

Brand: GemiusCountry: Germany/Turkey

Project Summary

Marketers strive to find one unified solution to measure their net reach in a complex cross-media world of today. Gemius' wishing to meet the market needs, introduces a comprehensive 360 analysis service comprising two complementary products. The brand-new tool, gemiusPostBuy is able to deliver in-depth analyses on marketers' own tagged & non-tagged campaigns. The harmonizing element is the renowned gemiusAdReal study, recognized by the IAB in 2017, enabling all market participants to benchmark their activities against both: their competitors and the market sector itself. The study has since been updated...

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