AXE: Starladder 2018

AXE, the personal hygiene brand, connected with e-sports fan by sponsoring e-sports league StarLadder and integrating a promo code into match live streams for fans in Russia.

Campaign details

Brand: AXE/StarladderAdvertiser: UnileverAgency: InitiativeCountry: Russia

Campaign Summary

This project was aimed to increase the sales of our e-com shop with the help of further e-sports territory conquest. The collaboration with reliable partner – Starladder – provided us with standard branding options and also with unique native integration of promo code right inside the game graphics.

Objectives and Strategy

The main target of this project was to increase the sales of Unilever Axe DTC e-shop in Russia.

Earlier Axe made real the 3-steps conquest of e-sports territory: Team sponsorship, sponsorship of championship...

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