Campaign details
Brand: The Irish Defence ForcesAgency: Rothco
Introduction and Background
Back in 2015, The Irish Defence Forces were in trouble; they were struggling to find and recruit the right men and women to serve our country. Within the context of recruitment, gender diversity is critical for The Defence Forces. This is to ensure that not only are those protecting and serving the nation an accurate reflection of it - but that they're making the best possible decisions, especially against a backdrop of increased complexity and uncertainty.
However, gender representation is a legacy issue for The Defence...