Campaign details
Brand: 32RedAdvertiser: Kindred GroupAgency: M.i. Media
Summary
32Red is a multi-product gambling business built on online casino. In 2013 it appointed M.i. Media and developed a 2014–2017 accelerated growth plan (AGP) in which marketing communications would play a crucial role.
The plan's effective implementation helped double business revenues to £100m per year and resulted in 32Red plc being sold to Kindred plc for £176m – four times its valuation...