Campaign details
Brand: National Art PassAdvertiser: Art FundAgency: MullenLowe London
Executive summary
At the start of 2016, Art Fund was in a seemingly healthy position. Revenue had almost doubled in five years and the charity's membership had never been higher.
This meant that Art Fund had more money to support museums and galleries throughout the UK; helping them to buy and display works of art for the public to enjoy.
But this success had changed expectations. At the start of 2016, we were...