MANAGEMENT SLANT
- Consumer movement increases the effectiveness of advertising.
- Physical activity, in the form of walking around in a public space, walking up a set of stairs, or doing cardio exercise in a gym, positively affects attitudes and intentions toward an advertisement’s sponsor.
- The effect occurs because the heightened state of arousal from physical activity is transferred to the advertisement, hence leading to positive effects on the evaluation of the advertisement.
- The findings suggest that companies should consider consumer movement when planning advertising and also that media spaces where consumer movement likely will occur...