Gazeta.pl/Mastercard/BNP Paribas: The Last Ever Issue

Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.

Executive Summary

Sex education isn't taught in schools, making porn the primary source of sex education for many young men.

Gazeta.pl—a socially conscious news portal—was known for taking on the most urgent social issues in Poland. But when it came to gender equality, it was an uphill battle.

According to the Polish Ministry of Labour, women earn 18.5% less than men, and Poland scores 10 points below the EU average in the Gender Equality Index. In addition to a right-wing government and the Catholic Church suppressing sexuality, sex education isn't taught in schools, making porn the primary source of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands