Wrangler: Big Booty Dreams

Wrangler Network, an online community for fans of the Western lifestyle, encouraged a younger generation to buy its products in the US by launching a collaboration with hip-hop artist Lil Nas X.

Summary

Wrangler was a classic American brand looking to make a change.

They wanted to go younger, more diverse, and sell higher margin products - all while retaining the Cowboy DNA that makes then so unique.

So when hip-hop artist Lils Nas X emerged as this year's cross over country sensation with his song "Old Town Road" he most certainly caught our attention.

This was exactly the kind of modern cowboy Wrangler wanted to be associated with, but Lil Nas X was a far cry from the traditional version of 'country' that older Wrangler customers were used to seeing.

Wrangler...

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