Introduction: Three Recent Trends In Consumer Behavior
During the past decade, consumer behavior in advanced economies underwent three main developments:
- Traditionally, durable material goods play a role in consumer behavior, but increasingly, also intangible products that are mainly concerned with experiences. So there is a growing interest in immaterial experiences in preference to material products (Trentmann, 2017; Van Boven & Gilovich, 2003; Yang & Mattila, 2017).
- People want to exude more than status and wealth through their consumption behavior and they also want to show something of their personality. So there is a shift in attention from status to personality...