Predicting the helpfulness of online customer reviews: The role of title features

Mina Akbarabadi and Monireh Hosseini

Nowadays, many people refer to online customer reviews that are available on most shopping websites to make a better purchase decision.

Corresponding author:

Monireh Hosseini, IT Department, Industrial Engineering Faculty of K. N. Toosi University of Technology, No. 17, Pardis Avenue, 1999143344, Molla Sadra Street, Vanak Square, 470, Tehran, Iran.

Email: hosseini@kntu.ac.ir

Introduction

Nowadays, many people prefer online shopping platforms instead of brick and mortar shopping centers because of its convenience and ease of use. One benefit of online shopping is that potential customers can easily have access to a pool of reviews provided by other consumers, which can help them to make purchase decisions (Krishnamoorthy, 2015). An online review is the reflection of a person’s experience with a given...

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