Deakin University Australia: Mind Racer

Deakin University, a public university in Australia, created an experience at its 2018 open day that allowed perspective students to use their brain power to drive cars, to encourage them to join the university.

Campaign details

Agency: Deakin University Country: Australia

Summary statement

In a nutshell, Deakin's Mind Racer activation is an 'innovative idea' personified. Mind Racer took the retro, yet nostalgic, concept of slot-car racing and gave it a futuristic twist providing players with the opportunity to drive the slot cars on a race track using brain power. We are not aware of any other university running an activation such as this ever before. This exciting, immersive and interactive experience was presented to our prospective students at our largest recruitment event for the year, Open Day, which is held at a...

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