Campaign details
Agency: In the Company of HuskiesCountry: Ireland
The Summary Statement
With Nissan Micra global sales tanking, Nissan, a multinational automotive manufacturer came close to killing off the Micra brand. A new design was developed for Micra, but would that be enough for a relaunch in Ireland, a country that scoffed at driving a "granny's car".
The market for new cars in Ireland was declining by -10.4% in 2017. Nissan Ireland's market share was also in decline, they badly needed to recruit new customers.
Faced with these challenges, Nissan Ireland made the brave decision not to...