Bodyform/Libresse: There will be blood – and vulvas

Libresse, a brand of feminine hygiene products, launched the #bloodnormal campaign across the world to normalise the discussion of periods and establish itself as a vocal women's empowerment brand.

Executive Summary

"THIS IS WHAT HAPPENS WHEN WHORES AND PIMPS BECOME MARKETERS".

This is the story of what happens when you decide to tackle taboos in a category.

Or, as some haters called it: "This is what happens when whores and pimps become marketers and advertisers." And how, if done because it is the right thing to do for consumers, it can change a brand's fortune, an entire organisation, culture and society. For good.

But tackling taboos is not for the faint-hearted. There will be many who will not want you to, such is the strength of taboos that...

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