Campaign details
Brand: Auto2000Lead agency: TelkomselCountry: Indonesia
Strategy
Objective
The automotive industry is expected to be one of the highest growing industries in Indonesia. With the massive infrastructure development all around Indonesia and economy growth, it effects the sales of automotive as well.
Indonesia placed first on the car sales in ASEAN, followed by Thailand on the second place. The automotive competition in Indonesia itself is getting harder and harder due to many new brands that just entered this market, where indeed the automotive market in Indonesia tend to be dominated by Asia's big players....