Campaign details
Brand: Biti's / Biti's KidAgency: Dentsu Redder
Strategy
'STUDY! STUDY! STUDY!' is believed to the only way to make kids' smarter in Vietnam. Most Vietnamese parents have their kids sitting on the school bench, after-school class chairs, then back at home finishing their homework. Just like that, most of Vietnamese kids' childhood is spent on sitting. Even when physical activity has been recommended for child holistic development for the past decade. Most Vietnamese parents still struggle to let their children partake physical activity.
As a result, more than 90% of students are reported to have...