Brahma increases its sales with Click2Rappi

Brahma, a beer brand, developed a geolocation-led banner that took Argentinian users directly to the check-out basket of its newly partnered, on-demand app, Rappi, successfully increasing sales.

Campaign details

Brand: BrahmaLead agency: AdsmovilRegion: LATAM

Strategy

Objective

AB InBev, the multinational that distributes Brahma in Argentina, one of the beer brands that has been growing its market share for 10 years, wanted to place Rappi as sales channel of its product among users. To do so, the advertising solution 'Click2Rappi' offered to the brand achieving its objectives in a simple and agile way, letting users know they can purchase beer Brahma on Rappi and increasing sales.

Target Audience

The campaign was aimed at seniors in Buenos Aires, Cordoba, and La Plata who surrounding...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands