Campaign details
Brand: BudweiserLead agency: PHD MediaRegion: APAC
Strategy
Objective
Tet - the Vietnam's version of Lunar New year is the biggest festival to any Vietnamese. One can almost feel celebration is in the air several months before the event, and competition for the consumers' pocket is - without saying - most fierce during this period; with beer brands expected to be the most active players when this fifth-by-global-ranking beer market of consumption per capita always sees a spike during Tet.
After years of efforts approaching the Vietnam market, Budweiser has established its popularity as...