Burger King Indonesia: WhopperDamaian launch

Fast-food brand Burger King collaborated with lifestyle mobile super-app Gojek to take advantage of buzz around the presidential election to launch a new Whopper variant in Indonesia.

Campaign details

Brand: Burger King IndonesiaLead agency: Mediacom IndonesiaRegion: APAC

Strategy

Objective

A company that sells ready-to-eat food, Burger King has a strong presence in Indonesia across 21 cities through 144+ outlets. In its bid to continuously innovate, the brand launched a new product variant to the Whopper Burger family, the "WhopperDamaian" i.e "Peace Whopper". To create relevancy & buzz around this new product launch, a well-integrated campaign was conceptualized & executed around the Presidential Elections in Indonesia. In the world's third-largest democracy and largest Muslim-majority nation, 193 million Indonesians were registered to vote across...

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