Chiquita Banana: Disney Gamification

Chiquita, a Swiss banana producer, collaborated with Disney to reach parents and children across the US through a mobile campaign, which advertised in mobile gaming apps.

Campaign details

Brand: ChiquitaLead agency: MobextRegion: North America

Objectives

The main client business driver for this campaign was to position Chiquita as a playful brand and restore Chiquita's reputation for being an iconic household brand. Chiquita partnered with Disney in the form of a photo contest to create excitement and boost brand awareness.

The Objective of the Chiquita Just smile campaign was to drive sweepstakes entries and website engagements on the sweepstake's microsite. Participants and their families were prompted to submit a photo of themselves posing with a Chiquita Banana for a chance to win...

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