Campaign details
Brand: Coca colaLead agency: PokktRegion: APAC
Strategy
Objective
There are a lot of things that make a place iconic and help form its history. From people, to food and its culture, everything seems to add a unique flavour to that place. Coke wanted to leverage this to connect the youth of Vietnam to their roots and launched a campaign "For Every Vietnamese" to celebrate the 25th anniversary of coke in Vietnam and give a platform to connect to their culture. Coke introduced 6 newly designed cans that talked about the history of the...