Coca-Cola Indonesia: Celebrate moments that matter with Coca-Cola

Lifestyle super app Gojek targeted football fans with a mobile marketing strategy in partnership with Coca-Cola to increase sales of bundled menus on its GoFood platform in Indonesia.

Campaign details

Brand: Coca-Cola IndonesiaLead agency: GOJEKRegion: APAC

Strategy

Objective

Mobile marketing is vital to business success in this modern market. As a part of marketing strategy, mobile marketing allows a business to reach a larger audience compared to desktop digital marketing. Besides that, mobile marketing provides customers or potential customers, using smartphones with personalized time and location information, so that they can get what they need exactly when they need it.

At GO-FOOD, we are aware mobile marketing is truly essential to our business. When we first started GO-FOOD back in 2015, we departed...

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