Campaign details
Brand: Congresso em FocoLead agency: FCB BrasilRegion: LATAM
Strategy
Objective
Brazil's 2018 presidential election would be the first in which social media would have more influence than traditional media, due both to the exponential growth of users and the ban against corporate donation to campaigns, which sharply reduced the funds available to them. According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create artificial engagement, commonly supported by fake news. So,...