Campaign details
Brand: DurexLead agency: AffleRegion: APAC
Objectives
The primary strategic objective of the Durex Jeans campaign was to communicate the product offering in an innovative (and fun) way within the target set, to increase top of the mind recall. This campaign was run only in India.
For this, we had to identify sources with high quality traffic, frequented by users from top metro cities aged between 18-25 years. Then, we had to formulate a communication strategy to effectively engage with these audience buckets.
In order to assess the success of this campaign, the metric...