Campaign details
Brand: FANTALead Agency: Ogilvy /Gameloft Do BrasilRegion: LATAM
Objective
Generate brand awareness and create content to an exclusive hub.
Business problem
Fanta needed to present to their audience (mostly teenagers) the new face of the campaign – The Mouth. However, how to do that in a fun way knowing that their key audience hates advertising?
Briefing
Create engaging content to promote The Mouth.
Solution
Gameloft, Fanta and Ogilvy Brazil have teamed up to develop an innovative project: an exclusive game to promote Fanta's new campaign which had The Mouth – a 3D animation...