fastPay: Top Up and Keep Moving!

Denizbank, a financial services brand, successfully increased brand awareness and user engagement with its mobile app FastPay, by launching a geotargeting campaign in Turkey.

Campaign details

Brand: fastPayLead Agency: FCBRAMRegion: EMEA

Objective

Fastpay is the mobile payment application of DenizBank and it was the first digital wallet in Turkey. You dont need to be a bank customer to use FastPay anyone whose age is above 16 can use.

Our target to make Mobile Payment widespread and change the habits of customers by becoming beneficial for their daily needs. Being beneficial and making life easier are outputs of an objective that is focusing on increasing the app usage behavior. In other words, as a mobile app touching the customer needs...

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