Friso: So you think you can grow Vietnam

Friso, a brand of formula milk, continuously optimised its mobile-dominant acquisition strategy to reduce the costs of acquiring new users in Vietnam.

Campaign details

Brand: FrisoLead Agency: PervormRegion: Vietnam

Strategy

Objective

Friso’s continuous advancing lead acquisition campaign resulted in lower cost per new user in 2017, compared to 2016.

Of all pregnant women that are active online in Vietnam, Friso managed to reach every single one. Using intelligent online targeting and thanks to 1 year of optimizations, Friso was able to achieve a Cost Per New User of 20% lower compared to last years' golden Smarties award winning case.

KPI

New User recruitment (cost per new user), lead recruitment (cost per valid lead) and market share. All...

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