Friso: Winning over Vietnamese Moms with a unique proposition

Friso, a brand of formula milk, increased sales and engagement in Vietnam by partnering with e-commerce platform Lazada to launch a CRM campaign that targeted Facebook users.

Campaign details

Brand: FrisoAgency: N/A

Strategy

Brand Context - In the Premium Infant formula milk, Friso – leads the category and well-known for "easy-digestion" by Vietnamese moms. With leading position, Friso also pioneered in new growing trend and channels, especially booming e-commerce.

Consumer Context – Friso has its own CRM which collects offline user data which is re-verified through set process to ensure only valid users are onboarded in the CRM system. Friso also has an active DMP which collects 1st party data across Paid, Owned and Earned assets. It was imperative to make optimum usage of...

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