GoodKnight: Chota Bheem ready for Mosquitoes

GoodKnight, a mosquito repellent brand, disrupted the Indian market by creating a product that is applied to the fabric and not the skin, while still protecting the user from mosquitoes.

Campaign details

Brand: GoodKnightLead Agency: MindshareRegion: APAC

Strategy

Objective

Mothers are always worried about the mosquitoes whenever their kids play outside & usually avoid applying mosquito repellent skin creams on their kids' sensitive skins. Goodknight disrupted the market by creating a product which is to be applied on the fabric and not the skin while protecting the user from mosquitoes. The campaign was launched to cater to the following challenges:

  • Being an industry first, moms needed to be made aware of the product
  • Moms needed to be educated about it's unique application method
  • End users...

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