Google Duo: #bethere with your loved ones anytime anywhere

Google, the technology company, utilised a popular Indian web series, What the Folks, to promote its video calling service, Duo, by showing how it connects families.

Campaign details

Brand: Google DuoLead Agency: EssenceRegion: APAC

Strategy

Objective

Duo helps Google have a strong play in the communications space. Particularly in India, where we see communications apps being the most used by new entrants on the internet, this is a crucial part of the user journey that Google would want to be a part of.

From research, we had an important insight that users know that video calling is a better experience than voice calling, but basis the current apps in the market they refrain from using video calling often as they experience...

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