Campaign details
Brand: Google DuoLead Agency: EssenceRegion: APAC
Strategy
Objective
Duo helps Google have a strong play in the communications space. Particularly in India, where we see communications apps being the most used by new entrants on the internet, this is a crucial part of the user journey that Google would want to be a part of.
From research, we had an important insight that users know that video calling is a better experience than voice calling, but basis the current apps in the market they refrain from using video calling often as they experience...