Google: Shopping answers made easy

Google built a mobile campaign based around 'buyer's remorse' to drive up use of its search engine among online shoppers in Indonesia.

Campaign details

Brand: GoogleLead agency: ToasterRegion: APAC

Strategy

Objective

Google's objective is to organise the world's information in an easy and accessible manner. This includes information about shopping online. In Indonesia, Google Search is the preferred search engine for online e-commerce shoppers. Indonesians enjoy shopping online. The number of Indonesian citizens who shop through online marketplaces is about 81 million people as of 2018/9, a staggering number compared to Indonesia's population of some 250 million.

As more and more mobile devices are becoming an important part of the Indonesians way of transacting it is inevitable...

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