Groupe Rouge: Bringing Music and TV closer to mobile users - APP Installation

Groupe Rouge, an audio-visual company that produces Rouge FM and Rouge TV, launched the Google Universal App campaign, which generated a mix of mobile strategies to target its audience and encourage app downloads.

Campaign details

Brand: Groupe RougeLead Agency: TelecomingRegion: EMEA

Strategy

Objective

Our strategic objective was to maximise the number of App installations, with a moderated budget, during the first month in which the campaign ran. Consequently, the priority was to increase our client's brand awareness in the French-speaking Switzerland, Canada and the French market.

Our effort was meant to address the lack of brand visibility of Rouge, being a Swiss company in two foreign markets and to improve Rouge's radio and TV App positioning among the French users.

In this sense, the challenge was extremely ambitious,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands