Campaign details
Brand: Groupe RougeLead Agency: TelecomingRegion: EMEA
Strategy
Objective
Our strategic objective was to maximise the number of App installations, with a moderated budget, during the first month in which the campaign ran. Consequently, the priority was to increase our client's brand awareness in the French-speaking Switzerland, Canada and the French market.
Our effort was meant to address the lack of brand visibility of Rouge, being a Swiss company in two foreign markets and to improve Rouge's radio and TV App positioning among the French users.
In this sense, the challenge was extremely ambitious,...