HDFC LIFE: The Memory Project

HDFC Life Insurance, an insurer, created #TheMemoryProject, which got consumers to share memories of their lost loved ones to build brand trust among Indians.

Campaign details

Brand: HDFC LIFE INSURANCE PVT.LTDLead Agency: Performics India - Publicis MediaRegion: APAC

Strategy

Objective

Death – a very sensitive topic for brands to touch upon especially when it involves people to share their experiences. We wanted to create a platform for our audiences to express fond memories of their lost loved ones. Thereby building HDFC Life as a trusted brand for one to rely on. We wanted to create a platform for people to express fond memories of their lost loved ones whether it is about tangible things they leave behind or intangible...

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