Campaign details
Brand: HDFC LIFE INSURANCE PVT.LTDLead Agency: Performics India - Publicis MediaRegion: APAC
Strategy
Objective
Death – a very sensitive topic for brands to touch upon especially when it involves people to share their experiences. We wanted to create a platform for our audiences to express fond memories of their lost loved ones. Thereby building HDFC Life as a trusted brand for one to rely on. We wanted to create a platform for people to express fond memories of their lost loved ones whether it is about tangible things they leave behind or intangible...