Hello Sensodyne

Sensodyne, a toothpaste brand, warned about the dangers of not treating tooth sensitivity by creating a Google Assistant skill, Hello Sensodyne, in India.

Campaign details

Brand: SensodyneLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

33% of the population in India suffers from tooth sensitivity. However, only 3% take an action against it. With only a small fraction of consumers taking action on sensitivity the potential for educating the consumers on tooth sensitivity and gaining market share in the overall tooth paste category is immense and waiting to be harnessed.

Audience behavior reveals that tooth-sensitivity is considered a temporary pain wherein they rely on a regular toothpaste for all the oral care problems. Sensodyne wanted to counter this behavior and...

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