How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?

ZEE5, a video on demand website, drove user engagement on its digital news site by delivering real-time election headlines during the anticipated Indian Assembly Election results.

Campaign details

Brand: ZEE5Lead Agency: Publicis Media - Equinox DigitalRegion: APAC

Strategy

Objective

Capitalize on the USP of news industry i.e. to be the first one to deliver the latest & most relevant news to the consumer.

ZEE5 being a synonym for digital entertainment, the key objective was to make the users aware about ZEE5's digital news offering.

We used moment marketing and delivered real-time election headlines on the search ads itself to drive user engagement during Assembly election results in India. While the competition was showcasing generic ad copies, we were able to block...

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