Campaign details
Brand: Indiabulls, DhaniLead Agency: InMobiRegion: APAC
Strategy
Objective
Indiabulls, a diversified financial services group, wanted to find a way to maximize loan disbursals in India. Even though the personal loan market in India rose by Rs 13.44 lakh crore from 2010 to 2018, the existing loan disbursal process was highly time-consuming and involved a lot of paperwork. In addition, mobile was now the primary screen and 99% of consumers used mobile to search for personal loans. Indiabulls was focused on finding a simpler and effective solution to this cumbersome process. Indiabulls took up...