Campaign details
Brand: Johnson's BabyLead agency: J3 StudiosRegion: LATAM
Strategy
Objective
The objective to Re-launch the new Johnson's Baby line in Mexico was brand awareness between future and new millennial parents. The communication focused on mobile because the target is always connected to your Smart phone and they are looking for information on which is the best option for the care of their babies. We identified that in the Mexican market the Baby Care category is not strongly developed so we needed to emphasize expertise of the brand in the care of children's skin and...