Lay’s: Customer service

Lay's, a snacks brand, increased sales by launching a campaign that used the brand's customer services reps as the users' personal assistants in Brazil.

Campaign details

Brand: Lay'sLead agency: AlmapBBDORegion: LATAM

Strategy

Objective

Lay's potato chips are one of the biggest and best-known food brands in the world. With over 80 years of history, present in multiple countries, it's a name with history, synonymous with potato chips.

But on the Brazilian market, Lay's is still a young brand. It's only been around here since 2014, and so, unlike its perception in other countries, it still hadn't been able to build a solid image. With low brand awareness, affinity, consideration and preference, Lay's had yet to be associated with a...

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