Levis in Ramadan with Telkomsel Digiads

Clothing brand Levi's created a location-based SMS campaign, backed by digital advertising, to drive store footfall and boost sales during Ramadan in Indonesia.

Campaign details

Brand: LevisLead agency: TelkomselCountry: Indonesia

Strategy

Objective

Indonesia is a Muslim-dominated country, Ramadan holds a special place in the heart of Indonesians. When this Holy Month comes, people's behaviors change.

This change does not stray far from how people spend their money. Their desire to go shopping for new clothing and fashion items spiked up in parallel with the THR bonus they receive.

The desire to look different at Hari Raya and Eid al-Fitr's allowances (THR) encourage consumers to buy new smartphone devices or even upgrade their vehicles. During the month of Ramadan,...

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