LG gets mobile consumers ThinQTM-ing with augmented reality

LG, an electronics company, increased awareness of its AI ThinQ powered smart TV range among Indian consumers by creating an AI campaign that saw the TVs engage in two-way conversations with users.

Campaign details

Brand: LGLead Agency: InMobiRegion: APAC

Strategy

Objective

LG is a South Korean multinational electronics company that aims to enhance the lives of consumers with great values, benefits, promise and personality.

LG launched its AI-ThinQ powered smart TV range with the aim of bringing artificial intelligence to TVs in India, targeting affluent users with a knack for adoption of advanced technology. LG aimed to drive brand awareness among its target audience about the AI ThinQ TVs, with a pinch of innovation. The focus was on driving active brand engagement and enabling customers to experience...

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