Campaign details
Brand: McDonald's MexicoLead agency: Redmas/JustmobRegion: LATAM
Strategy
Objective
McNuggets is one of the most iconic and famous meals from McDonald´s, it has a variety of sauces that you can mix them to enjoy them; however, there was a lack of awareness about the variety of sauces, and it also is one of the most versatile and dynamic products from McDonald´s, but there is not an important focus on this product vs hamburgers and promotions in terms of communication focus.
Thanks to DATA we learned that people were craving for more sauces, asking for...