McDonald's Mexico: McNuggetear

McDonald's, a fast-food brand, launched the 'McNuggetear' social media challenge, which asked Mexican consumers to show how they ate their McNuggets, hence increasing brand engagement and sales.

Campaign details

Brand: McDonald's MexicoLead agency: Redmas/JustmobRegion: LATAM

Strategy

Objective

McNuggets is one of the most iconic and famous meals from McDonald´s, it has a variety of sauces that you can mix them to enjoy them; however, there was a lack of awareness about the variety of sauces, and it also is one of the most versatile and dynamic products from McDonald´s, but there is not an important focus on this product vs hamburgers and promotions in terms of communication focus.

Thanks to DATA we learned that people were craving for more sauces, asking for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands