Campaign details
Brand: McDonald's South AfricaAdvertiser: McDonald's South AfricaCountry: South Africa
Strategy
As part of deepening our commitment to families, we launched the Happy Meal Readers Program to instil a lifelong passion for reading in children and further inspire fun moments of family bonding.
Objective: Drive awareness of the Happy Meal Readers.
Target Audience
Families with kids aged 4 – 9 years old.
Parents who are time starved and find it difficult to connect and have special moments with their children. Through reading, we will create truly together moments for families.
Creative Strategy
The strategy...