McDonald's South Africa: The McDonald's App

McDonald's, a restaurant brand, increased customer loyalty and awareness of its app by using mobile-only offers, gamification and secret menus to recruit and retain its user base in South Africa.

Campaign details

Brand: McDonald's South AfricaAdvertiser: McDonald's South AfricaCountry: South Africa

Strategy

Objective

Keeping the customers you have is already tough. Increasing their loyalty is another challenge altogether. But that's what CRM is all about - building and managing customer relationships.

The objective of this case is to show how mobile can be the cornerstone to those relationship whilst meeting key business KPI's of driving customer user acquisition (downloads) and user frequency (redemptions).

Target Audience

Our target audience are the 8 million customers we serve every month. With the launch of the app, we're meeting...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands