MD Pictures: Foxtrot Six mobile game tournament

Mobile games publisher Gameloft joined with action movie Foxtrot Six to create an e-sports tournament based on its first-person shooter (FPS) game Modern Combat 5 to connect with millennials in Indonesia.

Campaign details

Brand: Foxtrot Six - Rapid EyeLead agency: Gameloft Advertising Solutions IndonesiaCountry: Indonesia

Strategy

Objective

Gameloft, a leader in the development and publishing of mobile games, and Foxtrot Six, a local film from MD Pictures, have collaborated closely on an activation that immerses Modern Combat 5 players, in the most exciting FPS game downloaded all over the world. Linked nuances and inspired by the games and films, this partnership offers players exclusive opportunities to take part with a thrilling experience to created brand awareness of the movie promotion and broader marketing strategy trough E-Sport...

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